Fiat Group Lowers 2012 Sales Estimate by Half a Million Units

A funny t-shirt slogan reads “aim low, achieve your targets, avoid disappointment”. But it would probably be best if you didn’t give it as a Christmas present to Fiat CEO Sergio Marchionne.

The reason is that the Italian group has lowered its 2012 sales forecast of 2.7 million units by a substantial amount; the new target for next year is 2.2 million, 500,000 units short of the original estimate presented in the group's 5-year plan.

The good news is that its partner, Chrysler, is expected to hit its 2.4-million sales target. Adding up the numbers brings the Fiat-Chrysler combined sales projection for 2012 to 4.6 million units.

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Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment

Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians.

Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.

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Fiat Abarth 500 Takes on Subaru Impreza WRX STI on Italian Track [Video]

The Abarth 500, especially when fitted with the 'essesse' performance package that lifts the 1.4-liter turbocharged engine's output to 160-horses, is a capable little beast for its size and price, but is that enough to challenge a previous generation Subaru Impreza WRX STI on the racetrack?

Well, as any driver with some experience on the circuit will tell you, it’s as much about the car as it is about the person sitting behind the wheel. That said, the Abarth 500 shouldn't come close to an STI in the right hands but it's plausible under certain circumstances.

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The 1960's Fiat Abarth 600, cooling problem, speed solution

The Abarth team was given the problem of making the Fiat 600 faster, but after putting the exhaust on it, they couldn't close the engine cover (is it a hod when the engine is behind the rear tires?) because the engine would overheat. So they propped open the engine cover.

So they tested it anyway, and learned that the car was 11 kph faster with the engine cover propped open (of course the maxed out engine helped too!)

Learned on Top Gear, episode 73